The challenge
The Riff Raff Club, inside Virgin Hotels NYC, needed to look as bold online as it feels in the room.
The idea
A moody, after-dark visual language carried from the brand identity through the cocktails, the invitations and the feed.
No. 06
The Riff Raff Club
A cocktail club with a point of view.
Role
Creative director, freelance
Years
2024–25
Client
Virgin Hotels NYC
Disciplines
Brand, Photo, Social, Print, Web
What I made
- Brand identity and wallpaper
- Opening invitations
- Cocktail and nightlife photography
- Social and paid social
- Website
- Event flyers, including a Virgin Voyages night
Cocktail and nightlife photography
Launch, social and web
Credits
Creative director: Billy Aberle
Client: Virgin Hotels NYC
Next
07 Aitana →