No. 01
Nine bars, one game-day feeling.
Role
Creative director
Years
2025–now
Client
Upstream Hospitality Group
Disciplines
Brand, Campaigns, Photo, Video, Social, Print, Web
The challenge
Tap Room runs nine locations on Long Island, and the calendar never stops: game days, seasonal menus, holidays, catering and loyalty programs all need fresh creative.
The idea
Build one system and feed it constantly: regular menu and LTO shoots, a shared content library, and templates every location can use.
In motion
What I made
A new look every season, styled and shot in-house.
Launch posts, carousels, web pop-ups and app slides.
Game days, watch parties and paid social.
Credits
Creative director: Billy Aberle
Client: Upstream Hospitality Group
Next
02 SiriusXM × Tom Brady →