The challenge
Surf Shack is a beach restaurant at Tobay, so its creative has to land fast in a short summer season.
The idea
Sunny, on-location photography and bright print that reads from the sand.
No. 10
Surf Shack
Summer, served on the sand.
Role
Creative director
Years
2025–now
Client
Upstream Hospitality Group
Disciplines
Photo, Social, Print, Web
What I made
- Summer 2026 photo shoot
- Menu photography
- Printed menus and signage
- Web content
The work
Credits
Creative director: Billy Aberle
Client: Upstream Hospitality Group
Next
11 Idaho Bar →