The challenge
Everdene’s menu changes with the seasons, so its content has to keep up.
The idea
Warm, close, appetite-first photography for every menu and cocktail change.
No. 09
Seasonal plates, shot to be craved.
Role
Creative director, freelance
Years
2024
Client
Virgin Hotels NYC
Disciplines
Brand, Photo, Social, Print

The challenge
Everdene’s menu changes with the seasons, so its content has to keep up.
The idea
Warm, close, appetite-first photography for every menu and cocktail change.
What I made





Holiday events, seasonal menus and the newsletter.




Credits
Creative director: Billy Aberle
Client: Virgin Hotels NYC

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